Industrias Molineras S.A. (IMSA) was founded in 1972 in the city of Choloma, Honduras with the aim to serve the consumers of wheat flour with the best quality and service.

    In 2008 we added with much success two modern production plants; one for roasting coffee where we produce among others Mascafe coffee, and the other plant for corn flour where we produce SELECTA nixtamalized corn flour.

    We have an internal division specializing in the Customer Service for Tortillerias (tortilla-making businesses) that includes specialized, experienced technicians and a training school that supports our customers in the education and improvement of the finished product. We provide support to communities through the Tortimovil® Selecta and Baleadamovil® Doña Blanca, giving away thousands of fresh and soft tortillas throughout the country.

    We have a fleet of 90 trucks to serve our customers nationwide. Our supply chain is a competitive advantage due to the strategic alliances we form with distributors and customers.

    We offer our customers corn tortilla machines to produce the best-liked tortillas to the Hondurans; this gives them the opportunity to create and run their own business.

    The purpose of this project is to achieve equity of the most vulnerable sector through teamwork with our associates as part of our social responsibility to create better living conditions, employment generation and workforce development.

    IMSA received the seal of Socially Responsible Company in 2011 for the contribution to sustainable economic development of Honduras by having environmentally friendly practices and for improving the quality of life for our employees and the communities. It was the first company in the area to receive this recognition from Fundahrse. Also, we are in the process of ISO 9001-2008 Certification.


    We benefit domestic producers of corn, coffee, rice and beans because we believe in our country, by offering purchase guarantees of their production, fair price and terms of prompt payment.

    Our most important resource are our collaborators, those who make possible for IMSA to always represent QUALITY AND SERVICE.

    With satisfaction we inaugurated in the year 2011 a rice milling plant for Selecto Rice, which is produced with high and sophisticated Japanese technology of the prestigious brand Satake.

    In 2014, we added Frijolito’s, an innovative product that will change consumer’s lives.

    The production and marketing of this new product has enabled us to be the only company with 100% Honduran capital that offers the consumer five basic need products in the Honduran diet, as be wheat flour, corn flour, roasted coffee, classified rice and instant refried beans.